Making the most out of Customer Reviews

Consumers everywhere are using Websites, blogs and even search engines like Bing, Foursquare, Google+ Local and Yelp, for instance, to leave and, of course, read reviews. Good reviews by actual users can help a great deal in persuading people to do business with a company or at least click through to a company’s Website from Yelp, Foursquare, etc, to check out what the business has to offer. Read on to learn how to make the most out of your positive reviews and customer testimonials.

 Company Website

 First of all, make sure you display positive customer reviews/ testimonials prominently on your site. Simply moving them to the top of the page, adding them to a prominent sidebar and/ or giving them a page of their own can make a difference of up to approximately 34{1884f1fad642c0a335e320fbf36199da8501940de449f82beb0b1edf5c3b25f3} in terms of conversion rates.


 Many consumers take a close look at LinkedIn Profiles before choosing a company to do business with. Seek testimonials from past managers, clients/ customers, etc to include in your profile and take full advantage of them. Encourage others to check out your profile by including it in your/ your company’s e-mail signature.

 Related Websites

 Displaying your best testimonials/ reviews on blogs/ related Websites (affiliates, business partners/ acquaintances, and so on) equally assists in getting people to click through and check out what your company has to offer.

 In-store Promotion

 If you have brick-and-mortar premises (a store, restaurant, offices, and so on), display glowing reviews/ testimonials from customers, media organisations or other visitors prominently on a billboard to allow potential new customers to see that praise.

 Sales Pitch

 Including compelling customer reviews/ testimonials in marketing campaigns by including them in marketing/ sales materials (brochures, e-mails, and so on) and sales pitch is an incredibly effective way of gaining consumers’ trust and driving new business.

 Positive Influences

 In essence, testimonials/ reviews effectively serve as a kind of ‘social proof’ and using them as described above allows companies to leverage existing social/ business connections to exact a positive influence on prospective custom

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