B2B LinkedIn Marketing
LinkedIn was recently bought by Microsoft for an astounding $26 billion! Bill Gates & co recognise the importance of this network and we are very much looking forward to seeing what changes will be made following this acquisition – You can be sure there will be more benefits for businesses that use the network.
The most ‘professional’ of all networks and focused mainly on B2B connections, LinkedIn should be considered withing your social media marketing, B2B or B2C – We can raise your profile for either market, depending on the nature of your business.
LinkedIn offers an alternative (more serious?) outlet for your social postings and content should be created specifically for this network to reflect that. LinkedIn can also offer other opportunities for brand building and awareness by interacting with groups relevant to your business.
A specific LinkedIn brand page is a must. This can be used for company news and other relevant updates.
LinkedIn can also be utilised for effectively targeting users who work in a specific industry by job roles.