Youtube launched on February 14th, 2005 and has gone from strength to strength, it is now the 3rd most visited website in the world and attracts over 30 million visitors daily.
The might of Youtube cannot be underestimated! 8 out of 10 18-49 year-olds watch YouTube in a month and 5 billion videos are watched every day…
…So how can businesses take advantage of this?
If your business offers a service or sells a product, there is scope to produce relevant videos designed to capture new audiences. The possibilities are vast here, if you can apply some lateral thinking.
You might sell dog collars, for instance. This area is never going to be the source for entertaining videos, but a series on dog training tips would be well received by the Youtube community. These videos could contain a textual overlay stating the dogs worn in this series wear … collars. A link to the company website should be placed in the video description.
To offer something of value to a user is where your Youtube marketing should be heading. The chances of this being shared by the viewer is increased and far more likely than that of a video featuring a dog collar.
Youtube is owned by Google and the network offers really good opportunities involving SEO (search engine optimisation), leading to higher search positions in Youtube results and more traffic to your own website as a result. Correct Youtube SEO is essential and efforts made here will give high returns.
We can assist with video production if required. We can also advise on video topics prior to this by researching relevant and likely keywords to use in video titles.
Once we have a video, we upload to a client’s channel and apply text overlays, SEO best practise and in depth video descriptions.
Youtube Management is different to our other social media management services, and can be taken up as and when required.
We have proven track records in both Social Media and SEO and as such, we can provide a very beneficial Youtube management service.