3 tips on how to improve your Social Media Presence

Enhancing your company’s social media presence, reaching new potential customers and increasing engagement rates do not necessarily have to be as complicated as it may seem.

Sometimes improving your social media presence is, in fact, as simple as a few clicks or adding a couple of characters/ symbols to your posts. 


Here’s 3 simple tips on how to improve your Social Media presence for your company, that you can start doing today!

Showing off positive Facebook Feedback

Approximately 35{1884f1fad642c0a335e320fbf36199da8501940de449f82beb0b1edf5c3b25f3} of all the comments made on Facebook are actually compliments. Make the most out of the compliments about your company (rather than letting them disappear under ‘Other Recent Posts’) by following these easy steps:

  • Visit your Activity log (located under Facebook.com/yourownusername/allactivity)
  • Find ‘Posts by Others’ on the left-hand side and click on it
  • Locate the post you wish to show off and click on the pencil icon to the right of it
  • On the now visible drop-down menu, check ‘Allowed on Page’

That’s it; the post is now there to be seen (and admired) by all.

Google+ Post Formatting

The joy of Google+ posts/ comments is that they can be formatted to make them/ part of them stand out more by making them bold, italic or both. This is how it’s done. 

Bold – Place an asterisk (*) immediately before and after your text like this: *yourtext*

Italic – Place an underscore (_) immediately before and after your text like this: _yourtext_

Both – Place an asterisk and an underscore immediately before and after your text like this: *_yourtext_*

Changing the formatting of parts or all of your posts in this fashion will help to draw attention to them.

Better LinkedIn Updates

LinkedIn offers little room for creativity, but you can make your company’s updates more compelling by sharing rich media. Rather than simply sharing links like most businesses/ individuals, share images and links to SlideShare presentations and YouTube videos.

This type of content not only stands out, but is also visually appealing within the LinkedIn news feed. Followers can access and view presentations/ videos directly from their feed.

According to LinkedIn, images typically generate comment rates that are up to 98{1884f1fad642c0a335e320fbf36199da8501940de449f82beb0b1edf5c3b25f3} higher than those for the usual links, while YouTube videos can increase share rates by as much as 75{1884f1fad642c0a335e320fbf36199da8501940de449f82beb0b1edf5c3b25f3}.

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