Important Elements of On-Page Optimisation
Largely consisting of technical and structural factors, on-page optimisation is often overlooked in SEO strategies. There are, however, several elements of on-page optimisation that can make a huge difference to the results of SEO efforts. Here are some of these elements.
Content Updates
The content of a Website and how often it is updated still play a vital role in how a site is ranked. Regularly updating a blog is one of the easiest ways to assist in the improvement of rankings. Ideal strategies would involve daily updates, but creating and committing to a workable schedule even if this is less frequent than that is ultimately better than starting with daily updates and petering off to the occasional update once in a blue moon.
Heading Tags
How context is indexed is partly dependent on the way heading tags are used. Good on-page optimisation necessitates a H1 tag including the page’s focus keyword, as well as H2 tags (sub-headings). Use of keywords should be present, but natural.
Title Tags
Including core concepts and ‘on message’, title tags assist in getting ranked for relevant, appropriate content. As they appear in search results, they should be enticing and provide clear calls to action in order to get searching consumers to click on the link and read more.
Alt Tags
Important for both accessibility strategies and SEO, alt tags on images assist visually impaired users in Website navigation. They assist in determining what images are for and enable a site to be ranked in Google Image searches.
Local Marketing
For businesses with geographic components, on-page optimisation necessitates inclusion of contact details, local maps and data source integration (such as, for example, Four Square).
User Friendliness
Easy, clean navigation and minimal (or at least unobtrusive) advertising; mobile responsive design and use of mouse-overs (especially on image/ graphic driven sites) all form vital elements of making sites more user-friendly. An important aspect of on-page optimisation, user friendliness is considered to be of extreme importance by search engines and should therefore not be neglected under any circumstances.
On-page Optimisation
While trying to manage a Website’s design from both SEO and brand-building perspectives can be challenging, to say the least. Investing the time to deal with these elements will, however, help to set up a site for future success.
